DiscoverCEO StoriesJason Wouhra | Continuing the legacy of a family business
Jason Wouhra | Continuing the legacy of a family business

Jason Wouhra | Continuing the legacy of a family business

Update: 2023-09-03
Share

Description

Jason Wouhra has a saying about family businesses – “it’s like being in the mafia – once you’re in, you can’t get out!”


Jason is the chief executive of Lioncroft Wholesale Ltd, a ‘carve-out’ of the renowned East Ends Foods brand which was started by his father and uncles in the 1960s.   


In this episode, he tells Henrietta about building on his family’s legacy by making his own mark on the business – despite initially having aspirations to be a lawyer.


It’s a career that began stacking shelves on the warehouse floor as a young boy and eventually led to him negotiating the company's sale and subsequent buy-back of the wholesale arm.


Jason also opens up about the complexities of working in a family business, the mentor who helped him find clarity regarding his career goals and what the future holds for Lioncroft Wholesale Ltd.


 


Find out more about Lioncroft Wholesale Ltd:


https://www.linkedin.com/company/lioncroft-wholesale-ltd/


https://www.lioncroftwholesale.co.uk/


https://twitter.com/LionCroft2023




Follow Jason Wouhra:


https://www.linkedin.com/in/drwouhra/


https://twitter.com/DrWouhra

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Jason Wouhra | Continuing the legacy of a family business

Jason Wouhra | Continuing the legacy of a family business

Greater Birmingham Chambers of Commerce